Thanks to Prof. Pilsner for tipping me off to this one that had me running straight away to the beer fridge for the bottle of Jamieson Raspberry Ale that I had been meaning to try but just hadn't gotten to.
This ad is a classic...and accurate. As first this beer is an explosion of raspberry aroma that smells almost like a raspberry lolly. That is until the first taste and the raspberry tartness hits the palate and tells you that this is no mass market, sugar-soaked lolly drink. It's a fruit beer with balls and, as the poster says, anything but sweet. A perfect summer refresher (for those who don't need a 6-pack of blandness to feel refreshed on a summer's day).
Who cares if it looks as if Disney will shut it down (or has already) this sucker's going viral and hopefully the beer will too. I'm not sure who comes out ahead, the brewery or The Foundry. Both will do well out of this 'scandal' but either way I've just enjoyed a great beer and a good laugh. Well played lads.