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A very Humpy Christmas

So, Christmas descends upon us and we will celebrate our last Hump Day beer tasting with a selection of Christmas beers and beers for Christmas...

Christmas Beers

For too long beer and Christmas meant having a bitterly cold, barely flavoured beers, before moving onto red wine with the turkey. That's changing! There is a wide range of Christmas beers being brewed here and being imported that will really help get you into the Christmas spirit.

Join us as Hump Day celebrates a very Humpy Christmas with a selection of seasonal beers. We will be sampling:

  • Rogue Santa's Private Reserve (Red Ale)
  • St Bernardus Christmas (Belgian Quad)
  • Brasserie du Bocq Triple Moine (Belgian Triple)

As a very special treat we will also be getting to sample a three year vintaged Redoak Christmas Ale I have been saving for just such a tasting!

As it's Christmas, we also have our annual celebration of baby Cheeses as well, care of some wonderful farmhouse cheese from Black Pearl Epicure, in addition to the regular nibbles.

Due to the limited supply of the vintaged beer, we will only have 40 tickets available for this special Hump Day.

When: 4 December 2013 5.30pm for 6pm start.
Where: Kerbside, Cnr Constance & Ann Street, Fortitude Valley
Price: $40 (plus booking fee)

Bookings.

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Hump Day: Putting the Do in Corona

Coronado group These days we hear so much about the US craft brewing industry, the number of breweries and the mind-blowing quality of their beers.

While there are certainly jewels in the US crown, the torrent of beers washing up on our shores hasn't always lived up to the hype. But, in our quest to let no stone go unturned, our next Hump Day gives the US another crack with a selection of beers from San Diego's Coronado Brewing.

From my first sample of the beers, the Hoppy Daze Begian IPA, this is a brewery well-worth introducing to a Hump Day crowd, with maybe even a little gushy praise thrown in...we'll see!

So, Hump Day will feature five beers from Coronado Brewing Company to see if they will all live up to that first sample. We will be sampling a cross section of styles from Coronado, all newly arrived:

  • Golden Pilser
  • Mermaid's Red
  • Islander IPA
  • Hoppy Days Belgian IPA
  • Blue Bridge Coffee Stout

The usual deal: sample five interesting and flavoursome beers with Matt, all while enjoying great company, light nibbles and getting over that mid-week hump. Tickets are limited, get in quick!

VENUE: Kerbside, Constance Street (Ann Street End) Fortitude Valley WHEN: 29 May 2013, 5.30pm for 6pm COST: $35, includes five samples and food. The fun is free. TIME: 5.30pm for 6pm start, until 7.30 (or later)

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Hump Day – 13 March – Matt’s Slide Night

matt beer trainAs many of you know I spent the Christmas period travelling through Italy, Austria, Southern Germany, France, UK, Belgium and Denmark. It was a fascinating trip and, although I have been lucky to try many of the beers from these countries over here, it was interesting to look first hand at some of the trends that have been developing overseas. So, the first Hump Day for 2013 will feature five beers that really highlighted for me what’s happening overseas. There will be craft beers from Italy, Denmark, UK and Belgium. Please note - no slides will be shown!

There will also be some very exciting one-off lucky door prizes offered as well. I filled a suitcase with beers to  bring back from my travels - not enough to share for a Hump Day, but enough to make for a very, very special prize cupboard. The highlight will be a bottle of Westvleteren 12, rated the best beer in the world on RateBeer.com.

Tickets for this one are limited. As a special one-off you can even claim the number you would like for your lucky door prize entry. When you book and pay, just email me (matt@beermatt.com) with your TryBooking receipt and tell me the number you would like to claim (between 1 and 50). First in, first choice of your number.

Date: 13 March 2013 Time: 5.30pm for 6pm start (til 7.30pm) Cost: $35, includes beer samples and light snacks

Bookings

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Last Hump Day for 2012

Hump Day | 14 November | ‘Tis the Saison Despite my best intentions, this will be the last Hump Day for 2012 so we’re going to make it a little bit special.

Saison is a cracking style for summer, refreshing but still satisfying and with plenty of flavour to chew on. Even better, it goes beautifully with a range of cheeses and charcuterie.

So, the last Hump Day tasting for 2012 will feature a selection of Australian and imported saisons paired with some cheese and charcuterie from Fino Food & Wine. To keep the beers a little diverse we will include one or two Biere de Gardes, another farmhouse style.

The beer list will feature:

  • Bridge Road Chevalier Saison
  • Bridge Road Chevalier Biere de Garde
  • Silly Saison
  • Trois Monts (Biere de Garde)
  • Temple Saison

We will also have a special beer on arrival included in the price, regular finger food in addition to the charcuterie and cheese and loads of give aways and prizes.

Tickets will obviously be limited, so get in quick.

When: Wednesday, 14 Novermber at 5.30pm for 6pm Where: Kerbside, Constance Street, Fortitude Valley Cost: $49, includes beer and arrival,five samples, cheese and charcuterie and finger food

I hope to see you there...

To book.

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I was interviewed on ABC News 24's News Breakfast yesterday about the decline  in the beer market and the growth of craft. Bear in mind it was very early and I was talking about beer before I had coffee... http://youtu.be/_Arb-ta4UQA

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4BC Beer Talk - 13 Sept 2012

Tonight on 4BC Beer Talk, host John Scott and I tasted two ciders from Thorogoods Cider in South Australia. You can buy the two ciders, Sparkling Medium Dry Cider and Billy B's Dark Cider Beer on the website for posting to you. If you would like to try them, they will be featured at my Hump Day tasting at Kerbside next Wednesday (19th) or as part of the Beer, Cider and Cheese tasting at Black Pearl Epicure's cooking school on the 27th.

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Cocktails and beer

I don't often write about cocktails, and I'm not really even doing so on this occasion, but I just received the media release below and it is well worth sharing. Some of the best beer palates I have met in Brisbane over the last few years have been some of the city's best cocktail guys. I'm not sure whether it's they just have an appreciation of flavour or that they are open to new things, but they certainly have taken to craft beer and have been really doing it well.

I recently went to a beer dinner featuring in which Perryn did the food matching at The Euro and it was one of the bet that I have been to. Being The Euro, part of the Urbane/Euro/Laneway restaurant conurbation, the food was excellent, but the matches were interesting and very inventive. One even featured Fosters...ina  can.

Anyway, congratulations to Pez and, if you love beer, don't forget to put his matching skills to the test at The Laneway, it's a much overlooked beer destination.

Media Release

The Laneway’s PEZ takes Global Gin Mare Award in SPAIN last Night!!!

We all knew The Laneway’s PERRYN COLLIER (Pez) could mix a sweet cocktail, pour a great beer and talk for hours about drinks; and now the world agrees. Last night on the Spanish island of Ibiza Pez beat out the best in the world to take the Global Gin Mare Award, one of the hottest cocktail competitions on the planet. This means he’s the new Official Gin Mare Ambassador for Australia and South East Asia – and he’ll be flying all over the world representing not only The Laneway, but Brisbane and Australia.

Only recently introduced to Australia, Gin Mare is the first super premium Mediterranean Gin, created using botanicals from the Mediterranean basin - Arbequina olives, thyme, rosemary and basil. The competition saw Pez create two cocktails – the first inspired by the concept of “Mare Nostrum” or the lifestyle and gastronomy of the Mediterranean; and the second, was his version of a Dirty Martini.

The Laneway is the bar that started Brisbane’s small bar itch (or revolution as the case maybe!) so it’s only proper that The Laneway has been announced as THE ONLY QLD BAR up for BAR OF THE YEAR in the 2012 Australian Bartender Awards – the be announced on September 24! AND, both Pez and his fellow The Laneway bartender in Kal Moore are up for Bartender of the Year …. It’s a MIX OFF of the highest standards.

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Beer and cheese at Black Pearl

I was excited last night to present the first of what will be a regular tasting class at Brisbane's Black Pearl Epicure. Working with my good friend and cheese expert Peter Gross we matched six cheeses with six great beers.

My approach to beer and cheese matching rarely involves sitting down with Peter in advance and working out the perfect matches. Instead, he tells me what he's going to bring and gives me a brief description and I then select a beer. There is never a guarantee that the match will work perfectly but, at the same time, I know that the cheese will be great and the beer will be great so no-one is getting short-changed if the pairing is less than perfect. Instead, I think that  there is more value in this approach in a demonstration class.

The real value is that I believe you often learn more from an imperfect match than you do from a tightly controlled, pre-planned tasting with a perfect match assured. It lets you discuss your thought process for the match, what you were hoping to achieve and then discuss whether that came to pass. With taste being so subjective, I believe it also demystifies the process and lets people know it's ok experiment and find the matches that they like. I sometimes find that wine leads people to think there are things that are objectively perfect matches, and there just never are.

Last night provided a perfect example of this. I had planned to take a Bridge Road Chevalier Saison to match with the Kingaroy Bunya Black triple cream brie. Somehow, I grabbed a carton of Bridge Road Biere de Garde instead and was horrified to see a much darker beer than I expected being poured into the glasses. However, the match proved inspired - and was much better than the saison would have been.  The richer maltiness of the Bridge Road also proved a much better match than the 3 Monts, a French biere de garde that followed and worked wonderfully with the Marcel Petite Compte but just didn't work with the brie. Same beer style, very differnet flavours and very different outcome in the match.

As usual the Roquefort with  Brew Boys Seeing Double was just heaven on a cheese knife, but all the matches worked well.

The only secret is eat and drink widely, experiment and be prepared to have the odd matching failure. You lose nothing - the beer and the cheese are still great!

Click on the Black Pearl logo above to go to their site and register for their newsletter, which will keep you updated with all of their cooking classes, including upcoming beer tastings. You can also subscribe to the Good Beers newsletter here.

Matches:

Burleigh Brewing (Burleigh Heads, Qld) Hef with Mt Vikos Barrel Aged Feta

Bridge Road Brewers (Beechworth, Vic) Chevalier Saison with Bunya Black

Brasserie De Saint-Sylvestre (Saint Sylvestre Cappel, France) 3 Monts With Marcel Petite Comte

 Notre-Dame de Scourmont Abbey (Belgium) Chimay Blue (Grande Reserve) with Fire Engine Red Jindi

 McLaren Vale Beer Co. (Willunga, SA) Vale IPA with Cabot’s American Cheddar

Brew Boys (Adelaide, SA) Seeing Double with Carles Roquefort

Tasting notes:

Burleigh Brewing (Burleigh Heads, Qld) Hef Hefeweizen 5% abv

A classic Bavarian unfiltered wheat beer. The style name translates as hefe (yeast) weizen (wheat) and this beer is cloudy through the yeast in suspension. Bursting with yeast-derived aromatics of banana and a little clove, the texture is creamy and full but never heavy. Slight citrus tang and good, but fine, carbonation.

Suggested Match: Mt Vikos Barrel Aged Feta Origin: Mt Vikos, Greece Milk Source: Ewe and Goat Approximate Age: 4 – 6 months

Almost all the feta exported from Greece today is mass produced and sold in pre-cut slices (feta means to cut), or in moist firm salty lumps lifted fresh from a large tin. But it is still possible to find traditional Feta matured the old fashioned way in barrels made of beech wood.

The barrel subtly influences the flavour and texture of the cheese through natural cultures growing in the grain of the wood, and unlike tinned cheese, the wood also enables oxygen to reach the cheese inside as it matures. This authentic Feta is nothing like the industrial cheese and develops a wonderful soft, creamy, milky taste, intense aromas, soft melting textures with a complex peppery finish.

Storing Feta: The best way to keep feta is tightly wrapped in rice paper in a plastic container in the fridge. The paper quickly hydrates and keeps the surface moist and protected. Some people recommend immersing feta in a home made brine solution but this invariable leeches flavour from the cheese, reducing its creaminess and increasing its salt content. If rice paper is not available, then cling film can be used instead for short period of time.

Bridge Road Brewers (Beechworth, Vic) Chevalier Biere de Garde Biere de Garde 6.5% ABV

From the French for ‘season’ this is a rustic farmhouse ale, once brewed to keep the farm workers fed during the harvest. Spices with some citrus and a dry finish.

Suggested Match: Bunya Black Silver Medal Winner – 2004 Melbourne Royal Show

A cellar door favourite, this triple cream style brie hides a layer of vine ash which adds complexity to flavour and provides a visual treat for cheese platters. Don’t be fooled this is not Blue Vein; this is a rich creamy Brie and something very different.

Brasserie De Saint-Sylvestre (Saint Sylvestre Cappel, France) 3 Monts Biere de Garde 8.5% ABV

The style, which comes from northern France, translates to ‘beer of keeping’ and these beers normally undergo a lengthy conditioning and storage. The style is rustic and earthy. This beer is spicy with clove and aniseed, malt bodied but dry finishing.

Suggested Match: Marcel Petite Comte Origin: Franche-comte, France Milk Source: Cow Approximate Age: 12 months

This large cheese from the Jura Mountains in the Franche-Comte has a diameter of 75cm and a weight of 35kg. It takes about 530 litres of milk to make one cheese. The reason for its large size is due to a long tradition. In earlier times, large wheels of cheese had the advantage that they could be stored for long periods of time, keeping throughout the long winter.

The method and the area in which Comte is made, have not changed for centuries, and are now controlled by the AOC. Comte is consumed by 40% of the French population and has the highest production figures of all French cheeses.

Beneath its hard rind, Comte has a firm and supple centre which melts in the mouth. Its flavour is sweet and floral with a nutty tang. A versatile cheese, it can be eaten in salads, with fruit, in sandwiches or fondue.

Notre-Dame de Scourmont Abbey (Belgium) Chimay Blue (Grande Reserve) Belgian Strong Ale 9% ABV

Ripe fruit, some spice and brown sugar. A rich beer brewed under the Trappist appellation.

Suggested Match: Jindi Fire Engine Red Origin: Jindivic, Victoria Milk Source: Cow

In honour of the Fire Engines and the Firemen who fought tirelessly to defend the Jindi factory in February 2009. This cheese expresses many of the characteristics of those wonderful people. It’s powerful, and courageous, aromatic and at times challenging, but let it work over the palate and the memory will linger on.

The red rind occurs by regular scrubbing with Brevibacterium linens. The affect of the bacteria contributes to the strong and at time over powering aroma of this cheese. One might well ask ‘how can a cheese that smells so bad taste so good? In true French tradition it is recommended for first timers to peel the rind back and scoop the cheese from the middle. Its flavour characteristics will include caramel and cauliflower and cabbage, it has a soft texture and is a truly flavour driven cheese.

McLaren Vale Beer Co. (Willlunga, SA) Vale IPA India Pale Ale 5.5%ABV

A fragrant, hop-driven beer bursting with citrus but revealing some stone fruit. Solid toffee malt profile balances the bitterness for a very satisfying IPA.

Suggested Match: Cabot’s American Cheddar Origin: Vermont, USA Milk Source: Cow Approximate Age: 12 months

A simple, approachable, balanced cheddar that impresses with layers of lingeringly nutty, slightly fruity and nearly buttery flavour, while finishing with the mellowness of caramel undertones. Made by Cabot Creamery and aged at the Cellars of Jasper Hill, this clothbound English-style cheddar won Best of Class at the 2010 World Championship Cheese Contest. Made from pasteurized milk, this cheddar has flavour notes typically attributed to raw milk cheeses.

Brew Boys (Adelaide, SA) Seeing Double Scotch Ale 8% ABV

One for the whisky lovers. Made with a percentage of peat-smoked whisky malt, Seeing Double tastes of sweet and smoky malt and calls to mind many of the descriptors used for an Islay malt – bandaids and iodine.

Suggested Match: Carles Roquefort Origin: France Milk Source: Sheep

Carles is a family business, located in the heart of the village of Roquefort. Milk is collected every morning from a collective of 20 farms, whose dedication produces milk of superb quality. Purely from the Lacaune breed of sheep, the milk brings to the “King of cheeses” all the fragrance and flavour of the pastures of this region. Carles are the last remaining cheese makers who are still hand making the cheese, from the cutting and handling of the curd to the adding of the mould. The cheeses are matured in one of Carles four natural caves deep in the Combalou Mountains. Here thanks to cool, moist natural air flow through the natural vents in the caves, the Penicillium Roqueforti begins to work its magic.

The only raw milk soft cheese in the country, Roquefort is deliciously sweet and creamy with hints of spice from the veins of green-blue mould. It can be used to make sauces or in salads but is best served on the cheeseboard accompanied by a glass of Sauternes or iced Riesling.

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Beer at the Ekka 2012

It has been a huge week and a bit as I have been doing a daily beer demonstration on the Food & Wine stage at the Brisbane Ekka. This came about after being asked by well-known chef Dominique Rizzo who I introduced to the idea of beer and food matching after last year's RNA Beer Competition. I don't know that Dominique has become a dedicated beer drinker, but she certainly has developed an enthusiasm for beer's potential as an ingredient and also as a source of flavour to match with food. It has been a huge opportunity to showcase beer in the Food & Wine pavilion at the show, something that I have been pitching for several years as the Ekka has continued to grown and develop its gourmet food offerings. Beer deserves to be there and congrautions and thanks to Dominique and the RNA for introducing it this year. We have showcased a great range of beers from Bridge Road Brewers, Burleigh Brewing, Coopers, Temple Brewing, Brew Boys, Grand Ridge, McLaren Vale Beer Company, Birra Del Borgo, Extramones and plenty more.

We have done a variety of matchings so far, including Beer & Chocolate working with Bien Peralta at Dello Mano, Beer & Cheese with Black Pearl Epicure's Peter Gross and I have even done some cooking on stage myself while matching the results with beer. We have also done two great sessions with Chef Brad Martin from the Breakfast Creek Hotel who has showcased beer in three recipes. I got so many requests for the recipes that Brad has allowed me to publish them below. I have included some suggested beer matches.

Enjoy!

Cooking with Beer: Beer and Beef three ways

Brad Martin: Breakfast Creek Hotel

The concept of cooking with beer and combining the flavours to match certain dishes relies on using the subtle flavours within the beer, and showcasing the malt, hops, or barley.

The dishes we have chosen demonstrate theses qualities and produce subtle results.

Wagyu beef and spiced beetroot salad, dressed with a fresh raspberry and wheat beer emulsion.

Ingredients: Salad

  • 250 gm Wagyu Sirloin
  • 1 Bulb Beetroot
  • 40 gm Persian fetta
  • 1 fresh red chilli
  • 1 bunch fresh sage
  • 30 ml honey
  • 50gm castor sugar
  • 1 continental cucumber
  • 50 gm Asian Greens
  • Salt, pepper
  • Olive oil- pure

Ingredients: Dressing

  • 90gm Castor Sugar
  • 60gm Fresh Raspberries
  • 60ml Verjus
  • 300ml wheat beer
  • 30ml EVO olive oil
  • 1 navel orange-zested
  • 2 sprigs thyme

Method: Salad

Peel Beetroot and pearl with a pearling tool, place pearls in a pot of salted boiling water, add castor sugar, cook till tender, drain liquid.

Finely chop chilli and sage, heat oil in a pan, add chilli and sage and quickly cook for 30 seconds, add honey and Verjus, place beetroot in pan, season with salt and pepper, remove spiced beetroot from pan, strain liquid and reserve for later use

Break Persian fetta and place in a bowl ready for use.

Peel long strips off the cucumber and place in a bowl ready for later use

Cook Wagyu Sirloin until medium rare, and rest

Method: Dressing

Place Wheat beer, thyme and castor sugar in a small heated pot, and reduce to a thin caramel consistency, place 40gm raspberries in same pot for 2 minutes until they collapse, remove from the heat, then blend the raspberry beer caramel in a food processor till smooth, add Verjus, orange zest and EV Olive Oil, then blend till it emulsifies, place in a bowl

Presentation:

Wagyu beef and spiced beetroot salad, dressed with a fresh raspberry and wheat beer emulsion.

Place Cucumber strip in a ring mould, Toss Asian greens, beetroot and fetta together, season with a little salt and pepper, and dress with a little of the reserved pan liquor. Then place a small mound of the dressing in the mould, slice the Wagyu sirloin, place neatly on the salad, dress the plate with fresh raspberries, orange zest and picked thyme, then gently drizzle the Raspberry wheat beer dressing on the plate

The idea behind this combination is to accentuate and intensify the flavours of the malt in the beer, and the rich sweetness of the strawberries.

Beer match: McLaren Vale Dark Lager (Vale DRK). This is a rich malty beer that I intended to work with the beef and not clash with the salad dressing.

Eye Fillet presented with grilled crushed potato, accompanied by Hyashi and shitake salad, dressed with Beer of the wood Jus

Steak Ingredients:

  • 200 gm Eye Fillet
  • 20 ml orange Juice
  • 20 ml red wine vinegar
  • 20ml lite soy
  • 15ml Olive oil
  • Salt and pepper

Method:

Blend all liquid ingredients together and marinate eye fillet for 10 minutes

Cook to medium rare and rest steak

Potato Ingredients:

  • 1 baked potato- medium sized
  • 20 gm crushed garlic
  • Salt and pepper
  • Olive oil-EVO

Method:

Press potato gently till it starts to flatten, place in a bowl with garlic, olive oil, salt and pepper, then cook over a medium heat in a frypan until the skin becomes crisp, place on a paper towel to remove excess oil

Salad Ingredients:

  • 20gm Shisho leaves
  • 20 gm Hyashi salad (marinated konbu seaweed with chilli and sesame)
  • 20 gm shitake Mushrooms
  • 10 ml sesame oil
  • 10 ml olive oil
  • 20ml Verjus
  • Salt and pepper

Salad Method:

Over a high heat, place shitake mushrooms in a heated pan containing both oils, cook till tender, approximately 1 minute, add salt pepper, and Verjus, remove from pan and place in a bowl with Hyashi salad and Shisho leaves, toss all ingredients together

Beer Jus Ingredients:

  • 200ml Good Quality beef stock
  • 60 gm Brown sugar
  • 200 ml Stone and Wood Beer

Method:

Reduce beef stock by half

In a separate pot, melt brown sugar, then add beer, reduce to syrup consistency, add beef stock and reduce to jus consistency

Presentation:

Eye Fillet presented with grilled crushed potato, accompanied by Hyashi and shitake salad, dressed with Beer Jus

Place potato in centre of plate, rest eye fillet on top, place a little salad neatly on the plate, and dress the plate with beer jus, place a little pickled ginger on the steak

What we are looking for with this sauce is a top layer of hops and bitterness to counteract with a subtle salt balance of the jus, and the sweet spice provided by the salad and ginger

Beer match: Coopers Vintage Ale.

Steamed Pale Ale pudding with beer caramel and macadamia nut ice cream

Pudding Ingredients:

  • 200 gm castor sugar
  • 200gm unsalted butter
  • 3 eggs
  • 200 gm self raising flour
  • 300 ml pale ale
  • 120 gm brown sugar
  • 60 gm Toasted Macadamia nuts
  • 300gm castor sugar

Method: Pale Ale caramel

Melt brown sugar in a pan, add pale ale and reduce to a thick caramel

Method: Macadamia crumble

Melt 100gm brown sugar, add toasted macadamia nuts, and ensure to coat the nuts well

Place on a flat tray to set, and then roughly pulse in a food processor to a crumble

Method: Pudding

Cream sugar, butter and eggs together in food processor, sift flour, add creamed mixture to flour and combine gently together, place in a butter lined mould, steam for 25 minutes

Present:

Turn pudding out of its Mould, sprinkle a little crumble over the pudding and place a neat mound on plate, drizzle with beer caramel, and present with macadamia nut ice cream and a lime, mint and strawberry salad.

Beer match: Temple Brewing/Weihenstephaner Unifikator (might be hard to find) or Erdinger Pikantus. Any weizenbock should provide a good match as well.

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The beer list, if you please…

The restaurant game seems to be almost as faddish as the rag trade. Seemingly out of nowhere a new fashion appears and, before you know it, it headlines every menu. At the moment it seems as though you can’t go anywhere without falling over beetroot this or goat’s curd that. What’s more, it’s all being served on a slab of wood rather than an oversized round plate. Two years ago was stuffed zucchini flowers served on a rectangle plate. A decade ago everything was covered with roasted pine nuts and probably served on some kind of a burnt orange plate.

Food fashions are wonderful in that they constantly introduce new flavours and techniques, some of which prove lasting, and ensure that dining is interesting and fun. However, the slavish adherence to fashion often also sees the baby thrown out with the bathwater in the quest for the Next Big Thing.

Wine varietals often suffer from this faddishness and too many people these days turn their noses up at a good Chardonnay because “that’s soooo 1999”.

While fashions can excite, slavish adherence to them often just shows a me-too mindset that simply reveals a lack of imagination and originality.

The flipside of faddishness is overlooking the inherent qualities in something everyday, or looking at it with a jaundiced eye and ignoring it entirely. For me, beer falls into this category.

Over the last decade there has been a huge growth in what we have taken to calling ‘craft’ beer. Craft beer is beer made on a smaller scale and with a greater emphasis on showing the nuances and flavours of its ingredients. In flavour terms, craft beer is to mainstream lagers what a farmhouse cheese is to plastic wrapped singles.

While there is a huge spectrum of flavours and styles available, many restaurant owners and chefs see beer as the Rodney Dangerfield of beverages and pay it no respect. This was never more clearly demonstrated to me than in a discussion I had with a well-known chef who had spent just five minutes extolling the virtues of his sourdough breads (another recent food fad). When I asked him about beer and food, he dismissed it with a curt “I don’t drink much of it”, said in a way that he wouldn’t condescend to such pedestrian beverages.

But hold on. His sourdough bread is made with water, grains and yeast. Beer is made with exactly the same ingredients, only with the addition of hops and far more varieties of yeast and grain than bread. These can be blended to derive even more flavour combinations and styles than there are breads. This chef saw beer as the equal of a supermarket-bought white loaf, failing to see that, as with his sourdough, in the hands of a craftsman it can also be much, much more.

Beer is still seen by most of our restaurateurs as a pale fizzy drink, to be offered on arrival to wet the whistle before patrons move onto the serious business of wine. Beers, when they’re set out in the beverage list, are relegated to the end as if in some kind of grown-up’s kiddy menu.

Beer will never have the cachet that wine enjoys, and should never adopt wine’s pomposity. But still, as craft brewers rediscover and adapt old styles and experiment with new ingredients and techniques, the flavours they are producing partner with an extraordinarily wide, and often surprising, range of foods. What’s more, an intelligent use of these beers provides exactly the sort of excitement that diners are seeking and restaurateurs want to offer.

All they need to do is look at it with fresh eyes.

Top restaurant crimes against beer:

1. Thinking you have a good beer list when you simply offer 10 different brands of lager. Unless you would confine your wine list to 10 different Sauvignon Blancs, you should show a little more imagination.

2. Selling your beer list to one brewer in return for some umbrellas, staff uniforms and branded glassware. Big brewers are interested in pushing their preferred brand, not serving your diners or adding interest and colour to your menu.

3. Listing Becks, Stella, Heineken, Kronenburg, Kirin, Asahi and any number of other nearly-identical lagers as ‘imports’. While the brands are international, most of these are brewed-under-licence in Australia. There is nothing wrong with that, but they’re just not ‘imported’ or ‘international’. Chefs have over 100 different words to describe different sauces; surely they can find one to accurately describe their beer list.

4. Boasting about having ‘genuine’ imports for the beers listed in 3 above. As a rule lagers don’t travel well. Even when it’s directly imported, beer can spend up to 6 weeks in a shipping container crossing the Equator to get here. When it’s parallel imported it takes even longer and no-one has any idea where it’s been and for how long. Unless you would brag about storing your restaurant’s XXXX in the boot of your car for 6 weeks, don’t brag about selling ‘genuine’ Heineken.

5. Serving the beer in a stubby. While for some reason many diners prefer to drink out of the stubby, restaurants should always at least offer a glass. If a beer is worth drinking, it’s worth drinking from a glass, especially beers with flavour.

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Beer spreads its wings

Anyone who has looked at the badges on the taps of their local will have noticed that the days of walking into a bar and asking for a pot of ‘heavy’ or ‘Gold’ are well and truly over. Such are the beer drinking options available today that many are starting to worry that beer is going down the path of wine and becoming a bit of a poser’s drink, something consumed by over styled metrosexuals in effete inner city bars.

Fosters tried to capitalise on this perception to restore the fortunes of its fast-flagging VB brand last year when it ran a series of ads to the tune of Neil Diamond’s song ‘Hello again’, poking fun at blokes who use hand cream, wear lycra and, presumably, drink craft beer.

It didn’t stop the sales slide for the once dominant national brand.

Perhaps the best gauge as to how broadly craft beer has spread is that one of South-East Queensland’s best beer bars can now be found at Yamanto, near Ipswich.

The Yamanto Tavern started testing the craft beer waters last year putting on a pale ale made by local brewer Wade Curtis’ 4 Hearts Brewing. So well did his 4 Degrees Pale Ale go down with the locals that Yamanto is now extending the bar and will soon offer 24 different craft beers on tap.

Yamanto’s manager Peter Coultas said that the response to his beer offering has been overwhelming.

“We gave Wade’s pale ale a try and it just took off,” he said.

“These days when our regulars come in and ask for ‘a pot of 4’ they mean 4 Hearts Pale Ale not Fourex.”

“It gave us confidence to fill our fridges with other beers and put them on tap, and our customers love it.

“We recently took all of the mainstream beers off tap and didn’t have a complaint.”

Peter said the biggest surprise was the wide range of people that they had attracted with their beer selection.

“We recently had a group of ladies in their 60s come in holding an ad we had run in the local paper advertising the beers,” he laughed.

“They wanted to try them and they spent an afternoon drinking Stone & Wood’s Pacific Ale.

“Craft beer doesn’t have a specific demographic, everyone seems to get excited about it.”

The Yamanto has gone from just offering beer to offering tasting paddles that feature three beer samples with three matching food samples.

And the best thing is there’s no need for you to sport a hipster moustache or use hand cream to get into the Yamanto …you just need to be game to try some new beers.

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Crown Lager: Pleading the fifth

Mainstream beer marketing can be tough. Like petrol, trying to distinguish a product that is largely identical to a competitor’s is difficult. Unlike petrol, Brewers want to avoid having to compete on price.

Brewers try to make their product memorable and build an emotional attachment with consumers through a number of devices. The most successful are where they create ads that engage and entertain and some of the funniest and most memorable television commercials are for beer. Just think of Carlton Draught’s ‘Big Ad’ or VB’s ‘The Regulars’.

Things can get a little stickier when marketers try to differentiate what is actually in the bottle. When you stop and look at their tag lines and descriptions such as ‘double hopped’, ‘chill filtered’ and ‘naturally brewed’, they are fairly generic, sometimes meaningless, statements. Then again they probably barely register with consumers when they sidle up to the bar.

Other marketing claims can confuse beer drinkers about what is in their glass and how it got there. A new campaign from Crown Lager, Australia’s best-selling premium beer, strays into this territory.

Centred on the time it takes to make the beer, the ad boasts it takes twice as long as its mainstream stablemates to mature. This sounds impressive, but we’ll never know. Fosters are reluctant to disclose how long Crown or its stablemates are actually brewed for to enable genuine comparisons between beers to be made. However, as a mainstream lager it is a fraction of the time taken by many of the smaller brewers cropping up these days.

The most confusing element of the campaign though is the tagline: Time. The fifth ingredient. Many beers use only malt, water, hops and yeast, and these are the ingredients trumpeted in the famous German beer purity law. Crown’s campaign would seem to suggest it only has these four ingredients, with time being the full stop in the sentence.  Anyone visiting the product website is likely to have this impression confirmed as it proclaims Crown is made using “the finest barley, yeast, water and Pride of Ringwood hops”.

It’s not a correct assumption though. Like many beers, Crown also uses a substantial percentage of cane sugar in brewing. There’s nothing wrong with that and it’s a commonly used brewing adjunct, but not one that brewers tend to shout about because of the sub-premium perception it can create. These days many small brewers make an asset of the fact that their beers are all-malt and made without the use of cane sugar.

None of this changes how the beer tastes of course, but if you think marketing should tell the full story it may leave a bad taste.

 

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Brewing with beer

Coffee has featured heavily in the Courier Mail this week with Natascha Mirosch looking at all aspects of our caffeinated friend. It may be a surprise to many, but coffee can pair wonderfully with beer.

For Australians, who equate ‘beer’ with the pale amber fluid that comes in a can labelled Tooheys, VB or XXXX, the suggestion that beer and coffee could be drunk together might bring on scornful looks.

But just as the majority of Australians once thought good coffee came in a jar, they are now discovering that there is a world of beer out there, and it can provide some interesting pairings.

To get your head around the notion of beer and coffee, you must first adjust your understanding of what beer is. The commercial lagers known to most Australian drinkers are beers with the flavour turned down low. Not that there’s anything wrong with that. These are beers that are designed to be drunk after mowing the lawn, or downed one after another at the footie when you don’t want to be distracted by flavour. They aren’t designed to exhibit flavours of tiramisu or go with a macchiato.

For this job you need a beer that has a bit of strong flavour to match up with the bitterness of coffee. With winter coming on a good stout works perfectly – and before you say it, they don’t all taste like Guinness. Cascade makes a rich, chocolaty stout with plenty of rich toffee to it that pairs beautifully with a well-made flat white. It’s a beer to change the minds of the ‘I don’t like dark beers’ set.

If you prefer your coffee short and black, a bit of sweetness from the beer can work very nicely with it. It can be a little hard to come by in Brisbane, but Adelaide brewery BrewBoys makes a peated Scotch ale called Seeing Double that is low on hop bitterness, but long on malt to marry beautifully with the roast bitterness of the coffee. If you can’t find it, the dried fruit notes and rich mouthfeel of a Belgian beer such as Chimay Red will work well too.

Perhaps the best pairing of coffee and beer is when the coffee is in the beer, as was shown by local brewery Burleigh Brewing with their excellent Black Giraffe beer made in partnership with Zaraffas Coffee. It was exceptional and paired perfectly with good quality vanilla icecream.

Beer affogato anyone?

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Beer and Christmas

Here are my recommendations for those who didn't have a pen handy, as well as some leads on where to get them if your local doesn't carry a wide range of beers. Oysters

Porter or Stout. Darker beers – often associated the very dry and astringent roastiness of Guinness , most actually have chocolate, coffee and liquorice hints to them that work really well with the saltiness of good fresh oysters.

  • Coopers Best Extra Stout
  • Bridge Road Robust Porter
  • Meantime London Porter

Prawns, bugs and crab.

Lighter style – but flavoursome – lagers with the emphasis on the sweetness of the malt rather than bitterness of hops. German hefeweizen (cloudy wheat beer) or Belgian witbier.

  • Stone & Wood Lager
  • Burleigh Hef

Baked ham.

Strong malty German lagers and Belgian-style strong golden ales. Rauchbier may be too smoky but the mild smokiness of a smoked hefeweizen may work very nicely.

  • Bluesky Smoked Wheat.
  • Holgate Big Reg

Turkey.

Belgian-style strong golden ale is number one pick, though a biere de garde or spicy saison would work nicely too and suit our warm climate.

  • Duvel
  • Bridge Road Chevalier Biere de Garde
  • Otway Bier de Garde

Chocolate.

Porters and stouts, not to mention chocolate stouts work well, but a Belgian strong dark ale such as Chimay and – if you can lay your hands on some – Trois Pistoles.

Fruit cake.

Porters and stouts again, or a good spiced Christmas beer.

www.adelaidebiershop.com.au

www.internationalbeershop.com.au

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A sign of things to come?

Roger Protz has posted about the supermarket-led sales of beer in the UK and the power their supermarkets wield over even the brewers. This could easily be a pointer for what's to happen in Australia with the supermarkets controlling a substantial portion of off-premises sales in Australia and quickly moving into homebrand beers to compete with even our biggest brewers. Brewers big and small should be very concerned at the prospect of less shelf space, less prominent displays and pressure for lower margins. It's worth revisiting a Four Corners report on the economic power of the big supermarkets from a couple of years back called The Price We Pay. We all like to save a few dollars, but it can end up being a false economy when this leads to higher prices or smaller range and selection.

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Beer that's all froth

It's been a very busy week so I've only just been catching up on some reading of beer news from around the world, and a couple of things struck me as a I read a couple in succession. First I read this... Leaving aside that fact that this 600 word self-congratulatory article about their marketing genius barely even mentions that the product is beer (the only words that indicate that this could be an advertising campaign about beer are the words ''clean, crisp taste''. The rest could be about anything. It is just a fast-moving consumer good after all.) But the point is to note that Lion "increased its spending into television, print and radio advertising to ensure its target audience of young metropolitan men are aware of the extra content such as websites, video diaries and the like that builds up the ''back story'' essential to give a brand credibility." Note too that they credited their six advertising and media partners.

Then read this story in marketing magazine B&T about Fosters whittling down a list of 117 agencies and selecting its stable of 21 marketing, advertising and PR partners (all good people, I assure you, many are avid readers this blog for some reason...morning all - congratulations on being selected!)

These show the cost of advertising in the world of commodity beer. Recently, the SMH noted that in the 12 months to November 2008, Fosters' VB brand spent $5.3 million in advertising, up from $3 million in the same period in 2007. A recent article in the Financial Review, which has no weblink, said Lion Nathan's CEO Rob Murray increased the company's marketing spend by 30 per cent when he took the top job in 2006 to bring it to "between 8 to 10 percent of annual net revenue". That's revenue, not costs, this must make marketing the single most expensive ingredient of beer.

And then I saw this about Lion in NZ putting prices up, citing the cost of glass and aluminium.

It always seems that when beer prices go up, it's the cost of ingredients that get's the blame (though as I've noted, it's never the cost of sugar which makes up more than a quarter of some of these beers - even when the price of sugar doubles), never the cost of the expanding teams of marketers or the advertising.

I wonder why that is.

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Epiphany in a shoe

Those who know me know that fashion is not my thing. I have no care for it. I'm the type that, when I find a shirt I like, I will buy three  (usually plain blue) so that I don't have to worry about buying any more for a while. Clothes are a utilitarian thing. Shoes are to be worn, should vaguely match your belt and the colours of the pants and shirt shouldn't clash.

So when my wife pointed to a picture of a shoe in one of those free 'lifestyle' (read advertising heavy) magazines that turn up in the mail weekly and pointed out how impractical, ugly and ridiculous it was, I was entirely in agreement. But then suddenly I had one of those moments. I realised that there would be people out there to whom fashion matters. People who would be able to lecture for hours about how, yes, the shoe isn't to be worn day-to-day but that it pushes boundaries and shows the designer is rethinking the point of 'shoe', crossing barriers and merging styles. That such discussions about such shoes are the point of the fashionista's life.

It was a short leap from there to think about the discussions I have had recently about BrewDog's Tactial Nuclear Penguin or Sink! Or discussions I have had about the characteristics of single hop IPAs, or the current debate about whether a dark IPA is a contradiction in terms or whether it should more appropriately be called a Cascadian Dark Ale.

For some people, who have the same view of beer that I have of shoes, beer is just something to be drunk. It can have flavour, it can have character, it can reflect their personality but at the end of the day these are just minor footnotes to the consumption rather than the reason d'etre for the beer.

Lately I have read more comments dismissing beers such as Stone & Wood's Pale Lager, Mountain Goat's Steam Ale and Matilda Bay's Big Helga than praising them, or even just accepting them. Which is fine, except the fashionable way seems to be to dismiss them with the statement 'meh', which offers no insight or discussion, merely indicates disinterest. To dismiss these beers in such a way is pretty much to say that every beer needs to be oak-aged, brett-infused, hop bomb that is a trial by ordeal to drink.

These less exciting beers may be tennis shoes, but they are comfortable, well-made tennis shoes with genuine leather uppers and we still wear those more than anything else. And sometimes that's the point.

If you find the shoe at right in anyway ridiculous or impractical as you schlep around in a pair of old Nikes, just bear in mind that it is the footwear equivalent of the extreme beer that we covet...and that somewhere, someone is quietly sipping on a well made Pilsener, from the bottle, and really enjoying it...all the while laughing at us.

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Free-flowing beer?

I got excited to see the headline "SAB Pledges Free-Flowing Beer at World Cup". I hoped this meant that, despite sponsoring the World Cup, beer lovers would have a choice of beer. Of course, it doesn't. What it means is that football fans will be bombarded with advertising saying how great SAB's beers are, while being denied the opportunity to actually reach that conclusion.

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Happy Birthday Jay Brooks

Long time readers (and I am often amazed that there are any readers) of this blog know that US beer writer Jay Brooks is one of my favourite beer writers. He is prolific, he is informed, he is passionate and you know exactly what he thinks, making him the perfect company for a pub discussion or a blog.

Jay makes a point of marking the birthday of pretty much every beer person he has ever come into contact with on his blog and in case modesty prevents him from marking his own, Happy Birthday Jay. Please join with me in wishing Jay cheers and good beers!

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